Just Released: Paid + Organic Visibility = Maximum Clicks
2012 March 28
Google’s new research out today is BIG news for anyone participating in either Paid or Organic Search Marketing:
What this is essentially talking about is the importance of both paid and organic visibility – something I’ve discussed on this blog previously.
Initially, this research found a 89% drop in total clicks when a paid ad is paused. This new wave of research found that even if you have the #1 organic position, a paid ad provides 50% incremental clicks. In other words, if your paid ad is paused half of your overall clicks will be “lost”.
You can dig-in deeper here.
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