Twitter isn’t just for Geeks and Teens – it’s a “real life” marketing tool for local businesses.
Twitter is a fantastic social media marketing tool for local B2C businesses…
I know that’s a challenging concept to understand – most business owners I speak with can’t imagine how this communications (or “micro-blogging”) platform can help grow and market their business, but trust me; it’s not just for Geeks and Teens anymore!
Twitter (and all social media) should be considered an important part of a more inclusive local marketing strategy.
Twitter’s platform provides a real-time measurable marketing and communications channel for businesses. The benefits include:
- Gaining a true understanding of customers and clients, and gaining feedback.
- Monitoring your local “buzz” and reputation.
- It’s an effective forum to proactively handle customer service or product issues.
- It allows you to increase local customer engagement and offer local deals and incentives.
A recent survey by Chadwick Martin Bailey found 67% of Twitter users are more likely to buy from or recommend a brand they follow. In short, it serves as a real-time source of market research.
Start by opening a Twitter account!
You can then “follow” Local Search Source (me) here: http://twitter.com/#!/richhargrave
Take a look at the “basics” of Twitter, including a helpful glossary.
Check out this Twitter Marketing Strategy, or consider getting some help with your campaign.
Still not convinced that Twitter has potential for impacting your business? Check out these four examples which will provide insight into how other B2C businesses both small and large have used Twitter to attract and engage new customers.
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