From the WSJ: Marketing Advice for Small Businesses.

From the Wall St. Journal Small Business Report:

Q: I work for my parents in a family-owned roofing company. We want to grow our 30-year-old business, but our biggest problem is advertising. We’re listed in the yellow pages, but the cost eats into our profits. I tried services that supply leads on potential clients, but wasn’t happy. How can we get more bang for our buck? —Jeremy Roberts, Upland, Calif.

A: First off, don’t dismiss the yellow pages. Even in a time of Twitter, the old-fashioned approach can still be quite effective, especially if you are trying to reach an older or home-owning demographic.

Read the entire article here.