The “King of Sales” loves our Client!
I met one of our SEM Clients this past week, Wacky Buttons, Inc. Wacky Buttons sells customized buttons (what else?) Nationally. It’s a great company, with a fantastic success story – started almost by “accident” by a recent software engineer graduate who had just moved to his new wife’s hometown of Rochester NY. They recently fulfilled an order from one of the “rock stars” of sales consulting, Jeffrey Gittomer – I thought that was pretty cool.
Jeffrey Gittomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, and The Little Book of Leadership. Jeffrey’s books have appeared on best-seller lists more than 850 times and have sold millions of copies worldwide. He knows his stuff – and appreciates good customer service!
As detailed on his blog, Mr. Gittomer was searching for some buttons for an upcoming book launch. Thanks to our SEM campaign he found WackyButtons.com on Google very quickly. As he dug deeper, did some comparison shopping, made some calls, and eventually purchased from Wacky Buttons. Why? Their premier customer service and ability to say “yes”!
It’s a good lesson for any business:
“Go to your website right now and try to place a $1000 order. Can you do it? If I need to talk to you, how easy is it to access a phone number or email address that goes directly to a person? Is your phone answered by a live human being? Or are you, “trying to serve me better by selecting from the following nine options, which have recently changed”? Your business is dependent on the Internet. Your customers need you. They’re counting on you and looking for you online. How available are you? How ready are you? How easy is it to access you? And how willing are you to accept their money? Or is their business going to go to your competitor? Mine did.”Tweet